This is the first post from the Scottish end of I Use Joe. I'll be keeping you up to date on how Joe is developing north of the border.
This morning I attended the Enterprise chapter of BNI (http://www.bniscotland.co.uk/) at Dullatur Golf Club in Cumbernauld as a substitute for Colin Watterson (of Watterson Exteriors). The meeting was really well attended and conducted at a brisk but friendly pace by chapter director, Brain Hamilton. After the formal business was finished one of the several people I chatted to was Graham Mackay of Graham's Digital Productions (http;//www.dvdwed.com). Graham's firm specialises in the production of high quality videos to capture the happy event that is a wedding. I know from personal experience that Graham's company does indeed delight its customers and we agreed that http://iusejoe.com/ would be an ideal medium to spread the word about his company.
So if you aim to provide excellent customer service and want to tap into the power of customer feedback to help you attract new customers visit http://isuejoe.com/ to sign up now for a three month, no obligation trial.
Wednesday, 30 July 2008
Tuesday, 29 July 2008
First thoughts - putting Joe to work for you
Well folks this is my first post on the official I Use Joe blog. Joe (for short) is a website I have been working on for some time now but only recently has been "put out there". As I'm beginning to go out and spread the word (I was at Maidenhead Chamber of Commerce, Summer BBQ on July 17th and tomorrow I'll be up bright and early at Marlow BRX Breakfast meeting) I thought it would be appropriate to take a few moments to explain why I got into Joe in the first place.
I guess the answer to what Joe is and the motivation behind it lies in the name "I Use Joe". Essentially Joe is a tool that a business can use to connect with existing customers and attract new customers. The concept is that your existing customers are your greatest asset - they are the people who know you and who continue to return to do business with you. Why? Because you provide great service and meet their needs. If a friend or colleague is planning to use a service that they haven't used before, for example a wedding photographer, or a caterer or a graphic designer and asks your customer for advice, your customer will probably recommend your business. All of this is great - but what if we could amplify your customer's voice? What if all of your customer's friends could see that your customer rates and uses you? This is where http://www.iusejoe.com/ comes in. Joe enables businesses to attract new business through the ratings and recommendations of existing customers. But we believe that it is not enough for a business to sit back and hope that reviews are posted - the business needs to actively encourage regular customers to post reviews. To support Business Joes (that's the name for Businesses on the site) we provide joint marketing materials (both "online and offline") and we enable the Business Joe to post a thank you comment in response to your customers comment. On top of all this, we also enable the Business Joe to track average ratings scores on the "Business Scoreboard". And because, we really do believe in the power of customer feedback, we display the top rated businesses at the top of any search query.
So there you have it. I Use Joe enables businesses to tap into the power of customer feedback helping you attract new customers. Visit http://www.iusejoe.com/ to signup now (3 month, no obligation free trial).
I hope this post helps explain what Joe is. Both myself and Bobby will be posting more in the next few days.
I guess the answer to what Joe is and the motivation behind it lies in the name "I Use Joe". Essentially Joe is a tool that a business can use to connect with existing customers and attract new customers. The concept is that your existing customers are your greatest asset - they are the people who know you and who continue to return to do business with you. Why? Because you provide great service and meet their needs. If a friend or colleague is planning to use a service that they haven't used before, for example a wedding photographer, or a caterer or a graphic designer and asks your customer for advice, your customer will probably recommend your business. All of this is great - but what if we could amplify your customer's voice? What if all of your customer's friends could see that your customer rates and uses you? This is where http://www.iusejoe.com/ comes in. Joe enables businesses to attract new business through the ratings and recommendations of existing customers. But we believe that it is not enough for a business to sit back and hope that reviews are posted - the business needs to actively encourage regular customers to post reviews. To support Business Joes (that's the name for Businesses on the site) we provide joint marketing materials (both "online and offline") and we enable the Business Joe to post a thank you comment in response to your customers comment. On top of all this, we also enable the Business Joe to track average ratings scores on the "Business Scoreboard". And because, we really do believe in the power of customer feedback, we display the top rated businesses at the top of any search query.
So there you have it. I Use Joe enables businesses to tap into the power of customer feedback helping you attract new customers. Visit http://www.iusejoe.com/ to signup now (3 month, no obligation free trial).
I hope this post helps explain what Joe is. Both myself and Bobby will be posting more in the next few days.
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